At TuitionFit, we believe every student and family deserves to understand college pricing and make informed decisions about their future. By simplifying financial aid offers and creating a space for real cost comparisons, we’re helping families take control of their college planning process and make choices that fit their financial needs.
At TuitionFit, our mission is to ensure that every family has access to clear and accurate information about college costs. We aim to eliminate confusion surrounding financial aid offers and empower students with the tools they need to find the right college fit for their budget and goals. By fostering transparency, we’re helping families make confident, informed decisions about higher education.

College pricing has always been a mystery for students and families. Sticker prices don’t reflect the real cost, and financial aid offers are often confusing and inconsistent. At TuitionFit, we’re solving this problem by providing students with the tools to upload and analyze their award letters, compare real financial aid data, and make informed decisions that fit their financial goals.
Unveiling the True Cost of College
Simplifying Financial Aid Confusion
Empowering Families with Data-Driven Tools

In 2018, TuitionFit started with a simple question: Would families share their financial aid data to help create transparency in college pricing? The answer was an overwhelming 'yes,' and from that moment, we’ve built a platform that empowers students and families to understand and compare real college costs.

TuitionFit was born from the idea that transparency can only be achieved when families collaborate and share real financial data.

We recognized the widespread confusion surrounding financial aid offers and set out to bridge the gap by providing tools for clarity and comparison.

What began as a national survey has grown into a trusted resource for thousands of students, transforming how families approach college planning.
At TuitionFit, we’re transforming how families approach college costs. By promoting transparency and providing actionable insights, we’ve empowered students and families to make smarter financial decisions for their education.
500+ Students Empowered Annually
$10 Million in Financial Aid Analyzed
5,000+ Colleges Covered Nationwide

Meet the passionate team dedicated to making college cost transparency a reality. Each member brings unique expertise and a shared commitment to empowering students and families.

Mark Salisbury is co-founder and chief executive officer of TuitionFit. He has spent 25 years in higher education, starting as a soccer coach and admissions counselor before transitioning to a director of institutional research and an academic administrator. He earned a Ph.D. in higher education from the University of Iowa and studies how colleges and universities succeed (or fail) in helping students learn and grow. Mark’s research and perspectives have been highlighted by NPR, WNYC, Forbes, the Chronicle of Higher Education, and Inside Higher Ed. He is also the co-author of “Study Abroad in a New Global Century” and is published in academic journals and mainstream higher ed publications.

Kimberly Dyer is co-founder and chief operating officer of TuitionFit. She has a B.A. from Kalamazoo College and a Masters and Ph.D. in Mathematics from Michigan State University. Kimberly has been involved with many areas of universities through committee work and a variety of positions including tutor, academic support staff, and math instructor before joining Mark in the Institutional Research and Assessment Office

JP Dillingham is the part-time chief technology officer of TuitionFit. He has over a decade of experience as a full-stack developer and is a champion of transparency in the world of software development as a strong advocate for free or open-source software.
Meet the passionate team dedicated to making college cost transparency a reality. Each member brings unique expertise and a shared commitment to empowering students and families.

Mark Salisbury is co-founder and chief executive officer of TuitionFit. He has spent 25 years in higher education, starting as a soccer coach and admissions counselor before transitioning to a director of institutional research and an academic administrator. He earned a Ph.D. in higher education from the University of Iowa and studies how colleges and universities succeed (or fail) in helping students learn and grow. Mark’s research and perspectives have been highlighted by NPR, WNYC, Forbes, the Chronicle of Higher Education, and Inside Higher Ed. He is also the co-author of “Study Abroad in a New Global Century” and is published in academic journals and mainstream higher ed publications.

Kimberly Dyer is co-founder and chief operating officer of TuitionFit. She has a B.A. from Kalamazoo College and a Masters and Ph.D. in Mathematics from Michigan State University. Kimberly has been involved with many areas of universities through committee work and a variety of positions including tutor, academic support staff, and math instructor before joining Mark in the Institutional Research and Assessment Office

JP Dillingham is the part-time chief technology officer of TuitionFit. He has over a decade of experience as a full-stack developer and is a champion of transparency in the world of software development as a strong advocate for free or open-source software.